The general description show feature key factors or differentiators of the product. Always remember that we need to think about how your content is searched and ultimately found. Consumer language helps consumers find you and industry language helps industry people find you. Here is a simple example:
Our Spanish Olive Oils are:
- Filtered using 100 micron screens removing debris and impurities.
- Pasturized under pressure to eliminate any micro-organisms
THE FINEST SPANISH WINE, AVAILBLE IN CANADA
Super smooth, extremely fresh, with delicate herbal notes and touches of apple. Slightly spicy.
As the New York Dean & Deluca`s website indicates:
"Fascinated by the name of this exceptional Extra Virgin Olive Oil, we asked our friends at Spain`s Pago Baldios San Carlos how they came up with it. Apparently, the Arbequina olives that this oil is made from are picked every year during the full moon in October, when the olives are sufficiently ripe, yet still green enough, to produce an oil that is unparalleled in flavor and aroma. Mythologically speaking, rumor has it that the olives picked during a full moon have aphrodisiac qualities. Sadly, all we can guarantee in the way of love is that you`ll absolutely adore this amazing oil."